My McDonald's Observation

The chapter Your Trusted Friends also discusses how McDonald’s portrays itself as a friend who is to be trusted. They suggest that they care for the well being of their costumers and present themselves in reliable and all natural manner. In my recent visit to a McDonald’s in my local neighborhood in Jamaica, I observed the process and environment while maintaining an ironic distance. Before I walked in, I noticed the big and powerful yellow M placed over the door. I then went in and sat in a far empty corner and paid close attention to the environment itself. After an hour I realized how big and crowded it actually was. Not only were all the tables occupied, but people were waiting for seats to eat their meals. Moment after moment the aroma of food changed from French fries to Cinnamon Melts and then to coffee. I saw an image of a pretty young woman with a iced McCafe latter in her hand with a big smile which was visually attractive.
The seating and tables were arranged in spacious manner and the path to the register was long and clear. The red walls and yellow items scattered around the area made it visually attractive. The beaming sun sparkled through the enormous glass windows, lighting the place up and giving it a vibrant and alert feeling. There were constant employees cleaning and mopping until the floors and tables were sparkling clean. The rows of registers on the counters were organized with young cashiers dressed in white shirts, black slacks, and colorful scarves and hats with M logos on them. They had warm friendly smiles and greeted each costumer and gave the fastest service possible
I was shocked as to how quickly people were leaving with large bags or meals. Not only was the food appealing to the consumers, but it was extremely convenient. People could save so much time by picking up a meal before work now wonder they came in. Not only was the food appealing to them but I walked up to the register and saw the prices of how cheap things actually were. The dollar menu offered a variety of items from whole meals to deserts such as ice cream, cookies, and apple pies. The recently new McCafe coffee items were listed on a large board for the customers to notice and many people bought them on the go. There was also a large display box against the wall with a clear window which displayed the current toys and watches which were included in happy meals. The children peered into the box with excitement and anticipation.

Feelings about Fast Food

The feelings that arise during the production of fast food industries often remain hidden. Consumers know very little about how their food is produced. They pay no attention to how the meat packing industry handles animals, slaughters them, or where they even come from.  Every step of the process of production is unhealthy, dangerous, and insanitary to the industry itself, its workers, and most certainly its consumers. Fast food chains have enormous amount of power over its employees and how things run in the company. Workers are forced to abide by rules they have no say in. In my investigative research, I discovered the negative feelings which arise during the fast food production. Many sources such as Fast Food Nation and Food Inc. revealed the truth about fast food kitchens and concentrated animals feeding corporations.

Opiod= Satisfaction

Consumers are not only blind, but they are deaf to the fact that they don't listen and they choose food which is not good for them at all tastes good. Why does this food taste so good? Why is this food so cheap? This food tastes good and is cheap because companies use CHEAP means of creating this food. They avoid any additional costs possible and only seek to maximize profit. That means they sill it with chemicals to make it taste good because its CHEAPER. Opiods are located in one's nervouse system and have a lot to do with satisfaction. These chemicals are a perfect example of Opioids.

Is Stroking Similar to Positive Reinforcement?

Sure, employees are sometimes awarded with "Employee of the Month." But is this really positive reinforcement to motivate employees to work harder? As a child, my parents always praised how well I cleaned my room. Crystal Clear. Which made me want to clean even more and impress them. Until i realized it was just an act to clean my room. Just as bosses or managers praise employees for their hard work and often they get into their heads and employees tend to work harder.
Stroking is essentially manipulation. It is awful that employees fall for these tricks. Why can't McDonald's award their employees by rewarding them instead of manipulating them. Perhaps a raise? It is wrong enough that employees work hard for low minimum wages anda mere ten cent raise A YEAR.

How Uniformity Guarantees Satisfaction

When an individual walks into any Burgerking, they expect the employees wearing a shirt with a Burgerking logo on it. The same goes for the way every store is styled and how the packaging is and on soda cups. But most importantly, uniformity is expected when consumers expect the same items on every menu. They also expect these items to taste a particular way. Uniformity goes a long way in a fast food chain. Consumers expect every burger to taste exactly the same. In Burgerking's case, they epect ever whopper to taste like a whopper. Even the techniques of how these burgers are made must follow certain guidelines and criteria.
I decided to visit the McDonald's website at http://www.mcdonalds.com/us/en/home.html to see what they say about uniformity. Mcdonald's trains its employees and teached them different methods in cooking. For example the way burgers are aligned and which order they are flipped in. The ideal expectation is that every customer must get a burger pattie which is not too crispy, burned, or undercooked. Consumers expect to walk into ever single McDonald's and purchase an item which will give them the same quality and guarantee satisfaction.

What is Enroachment ?

When I think about enroachment, I think of monopoly by family. Restaurants or fast food chains which consist of the same or different company often become greedy and seek to undermine eachother by opening locations lose to other ones. One of the main elements of a business which attracts customers is appeal. A new store which is visually attractive will always be the center of attention. Consumers tend to think that the store is an upgrade version of the previous one because it is newer. New stores not only attract attention but provide comsumers with new items and products. A large number of companies tend to use the previous store, which belongs to the opponent, as an example for their own business but try to make it better in an attempt to lure the customers in their directions.

walmart

http://www.nytimes.com/2011/03/26/nyregion/26walmart.html